Core Value
Honest: Marked by or displaying integrity; upright.
SINRO considers that integrity is the foundation of a human being, also as the cornerstone of an enterprise.
Intellectual: Given to exercise of the intellect; inclined toward abstract thinking about aesthetic or philosophical subjects.
SINRO believes that all men are born equally, what makes people different is their wills of continuous study.
Industrious: Assiduous in work or study; diligent.
SINRO considers it as the attitude towards career, hopes its personnel can be enthusiastic and ingenious.
Operating Principle
Law: Rules and regulations are the basic of SINRO's management.
Morality: If it is not governed by law, morality will be the standard.
Sympathy: Except for above, Sinro also care about the feelings of its employees, aims to provide a harmonious working environment to its staff.
“We make it Simple”——Symbolic Value
Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
Simplicity is the aim of SINRO as well, it devotes itself to integrate the complicated technology with simple operation, providing the high efficiency and safety products to its valued customers.